MiWayMTB, the mountain bike initiative driven by direct insurer MiWay, has announced a partnership with leading mountain biking magazine, TREAD, that will see editor Sean Badenhorst and his experienced team, contributing to the initiative’s popular TV show of the same name.
The MiWayMTB TV show, broadcast on SuperSport 1 every Monday night with repeats throughout the week, features specific mountain biking-related content, including product reviews, race coverage and upcoming MTB events. This new partnership, which also includes other collaborative efforts outside of the show, will see TREAD contributing to product reviews, set-up advice, buying tips and other points of interest to South African mountain bikers, adding more depth to each episode.
“Sean is not only an experienced, passionate mountain biker but has also built an excellent reputation as a bicycling editor and journalist. He brings with him the type of gravitas we were looking for with regard to South African-specific mountain bike content. The TREAD team is very hands-on and all bikes, products and accessories are ridden in South African conditions, making the content authoritative and entirely relevant to our audience,” explains MiWayMTB’s Carine Conradie.
All products reviewed on the show are featured in more detail in TREAD magazine or on www.treadmag.co.za. The reviews will also be made available on the MiWayMTB website, after each week’s show.
MTB riders and enthusiasts can also join the growing MiWayMTB community of fans on Facebook which features events calendars, product reviews, previews of what’s to come on the MiWay MTB TV show and, in the near future, a discussion forum offering expert advice.