The ten year old Kalahari Challenge mountain bike race is proud to welcome four powerful sponsors; Gem Diamonds, Stanbic Bank, SPAR Botswana & the Botswana Tourism Organisation. These sponsors in partnership with the race organisers will transform this race into one of the most sought after full-service mountain biking stage races in Southern Africa.
Title Sponsor Gem Diamonds believes the Kalahari Challenge can become the most prestigious sporting event in Botswana and ultimately one of the top stage races in Southern Africa. Clifford Elphick, CEO of Gem Diamonds expands: “We are excited to partner with the Kalahari Challenge. We have committed our support for the next three years because we believe the event’s unique individual rider experience will put Botswana mountain biking on the map. Our partnership is focused on enhancing every aspect of this world-class stage race from the route to the organization, facilities and accommodation.”
The Kalahari Challenge has committed to creating a “Community Support Programme” for the communities through which it rides. The race organisers are proud to announce the sponsorship from Stanbic Bank who will support the programme by upgrading and expanding existing facilities at Lekgolobotlo Clinic. The “Chill Zone” is an expanded sponsorship from loyal sponsor SPAR Botswana who has over the years, recognized the need for the riders to have an area to relax in post ride. This sponsorship will ensure that the riders will have access to a one of a kind “Chill Zone” where every post race need will be catered for, from recovery to relaxation. The SPAR Botswana “Chill Zone” will be fully stocked with tasty snacks, cash bar, free WIFI & DSTV allowing riders to share their experiences with other riders and with friends and family at home.
New Sponsor Botswana Tourism Organisation plans to showcase all the warmth and hospitality Botswana has to offer. Botswana Tourism fully supports adventure tourism and the Kalahari Challenge is the perfect fit in attracting non-resident cyclists to experience everything Botswana has to offer. The riders, with the assistance of Botswana Tourism, will be able to extend their experience through the world-renowned national parks & game lodges. Seamus O’Neill, Race Director, says: “We are dedicated to making the Gem Diamonds Kalahari Challenge a positive experience for the riders as well as the local communities. We have created the Community Support Programme with the assistance of BDP councillor John Taolo who has orchestrated meetings with elders to decide where the race could add value. Through our sponsors and the riders that support our race, we will make real and tangible differences to these communities.”