Scott partners with Probike to grow emerging markets

    Probike shareholders Peter Miller and Brandon Els have jointly decided to structure the future of Probike South Africa and India under the Scott Group umbrella.

    Scott is a world leader in the development, manufacturing, sales and marketing of high-end performance products intended for biking, winter sport, motor sport and running. Scott is a 100% management owned company, with over 450 employees and distribution in more than 50 countries. Probike turns 75 years old in 2011 and is the successful distributor of global bicycle industry brands as well as its own product lines to independent dealers and retail chain stores. Probike is the largest bicycle distributor in Africa. 

    Peter Miller is the out going Chairman of Probike. He has dedicated the past 40 years of his life building Probike step by step and is respected by all in the bicycle industry for his experience, wisdom and business acumen.

    Beat Zaugg, CEO of Scott, said: “I was most impressed with the capability and resources of Probike Africa and Probike India’s world-class leadership in emerging markets and I realized that working in a closer relationship would create real benefit for our dealers and consumers.”

    Brandon Els, Managing Director of Probike Africa and India, said: “Probike welcomes this strategic initiative and it is a great opportunity for Probike. For us it is the ideal partnership of combining the strengths of the world’s leading bicycle brand with the knowledge, experience, resources and market understanding of a successful emerging markets company. It’s an exciting time for us, our staff and our customers.” 

    Brandon Els will continue to lead the team in Scott Africa and India and reports directly to Beat Zaugg, CEO of the group. “We welcome Brandon in our international management team and are happy to be equity partners with him in Probike and Scott.”

    Zaugg, Els and Miller agreed that “This exciting synergy of two great companies is a solid base for growing the Scott brand in emerging markets that include Africa and India.”