Every mountain biker who takes on the sani2c, presented by BoE Private Clients, this week will receive R1-million worth of free life and physical impairment cover under a unique sponsorship from Nedgroup Life.
In a first for the long-term insurance arm of Nedbank, Nedgroup Life will provide comprehensive 360Life policies for the 4 000 plus riders who traverse the three-day route from Underberg to Scottburgh in KwaZulu-Natal.
The participants will compete in three separate events – the Trail, Adventure and Race – which cover the same 250km course, with staggered starts of one day between each.
According to Nedgroup Life managing director Lance Blumeris, the sponsorship is a win-win situation for all parties. “It’s a great value-add to the riders and a great way to create awareness of what we have to offer.”
Blumeris said that while a 360Life policy was usually fully underwritten, participants would enjoy the death and disability cover free of underwriting. It will be valid from May 1 to June 30.
“At any time before the two months are up, riders have the option to convert it to a standalone policy, without any underwriting whatsoever.”
He said the event was the ideal match in terms of the risk profile of its participants as prospective clients.
“Because sani2c is an endurance event, you are required to be fit, with your lifestyle leading up to the race being well balanced. It is very likely to be maintained after you finish,” said Blumeris.
“360Life fits all segments of the market, but it particularly suits the active healthy segments. Mountain biking has a great message that reflects our underlying value proposition.”
Blumeris said the company had made its first foray into mountain biking with its sponsorship of professional outfit Nedbank Team 360Life, which features six-time sani2c champion Kevin Evans and his partner David George, with whom he won this year’s Old Mutual joBerg2c.
“They are our health and wellness ambassadors and their profile is consistent with the way in which we like to engage our market.”
He said, as this year’s Absa Cape Epic African jersey winners, their steadily growing public image provided a great opportunity to leverage their presence in the mountain biking marketplace.
“When BoE Private Clients, a sister company within Nedbank, took over the title sponsorship for the sani2c all the pieces appeared to fall into place.”
Race director Glen Haw said that there were many synergies between sani2c and 360Life and that there were exciting times ahead for mountain biking and its sponsors.
“When Nedgroup Life approached sani2c with this idea it was a no brainer. We are always looking to add value for our riders and this has been a perfect example of how it is achieved for the benefit of all.
“When all parties involved are happy, the project becomes sustainable. We look forward to a long and mutually beneficial relationship with Nedgroup Life.”
Blumeris said the company’s approach rewarded clients who adopted a long-term holistic approach to wellness over the course of their life.
“But, rest assured, if your health happens to deteriorate, you will continue to be covered. This is one of the primary reasons for taking the cover in the first place.”
The Trail starts on May 15, followed by the Adventure and then the Race, which finishes on May 20.