MiWay sponsors MTB Half-Marathon Series

    MiWay, the latest entrant into the direct, online financial services market, has announced its introductory sponsorship of mountain bike racing in South Africa. MiWay will be the official sponsor of the country’s National Mountain Bike Half-Marathon Series for 2009.


    The Half-Marathon forms part of the National series of which MTN is the headline sponsor.


    “We are very proud to be a sponsor of the seven-event Half-Marathon Series and look forward to our involvement with a brand like MTN, who has contributed a great deal to the development of mountain biking in South Africa,” said Carine Conradie, Head of Marketing at MiWay.

    For the next two years the National Mountain Bike Series will be known as the MTN National Mountain Bike Series and the Half-Marathon Series will be known as the MiWay Half-Marathon Series. “We are delighted with our involvement in the Half-Marathon events. MiWay’s aim is to make mountain biking [MTB] more accessible, more fun and less daunting thereby encouraging mass participation in this very fast-growing sport”, said Conradie. Family involvement is also encouraged at the events.“The MiWay Half-Marathon Series boasts a relaxed atmosphere and a fun day out for the whole family”, adds Conradie.

      This article has 3 Comments

      1. Good Day

        My name is Belinda Basson from Parys Island Dirtmax. Firts thank you for the TV advertisment that Mi-way gave us, we saw that. I want to know if you would be interested to sponsor us in any other way. We started the race on 5 March 2009 with 30 participants and grew to 250-300 Please can you help us to make a sucsess of this race, we have a great route. Thanks for your time reading this email.

        Regard Belinda

        MiWay’s response on 14.09.2011

        Hi Belinda,

        Thanks for your message! Please email us more info about your race to mtb@miway.co.za. While we are unable to sponsor your race, we can most certainly add it to our calendar on this website to help give you exposure!

        Kind regards,
        Wendy
        On behalf of the MiWay MTB Team

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