MiWay, the latest entrant into the direct, online financial services market, has announced its introductory sponsorship of mountain bike racing in South Africa. MiWay will be the official sponsor of the country’s National Mountain Bike Half-Marathon Series for 2009.
The Half-Marathon forms part of the National series of which MTN is the headline sponsor.
“We are very proud to be a sponsor of the seven-event Half-Marathon Series and look forward to our involvement with a brand like MTN, who has contributed a great deal to the development of mountain biking in South Africa,” said Carine Conradie, Head of Marketing at MiWay.
For the next two years the National Mountain Bike Series will be known as the MTN National Mountain Bike Series and the Half-Marathon Series will be known as the MiWay Half-Marathon Series. “We are delighted with our involvement in the Half-Marathon events. MiWay’s aim is to make mountain biking [MTB] more accessible, more fun and less daunting thereby encouraging mass participation in this very fast-growing sport”, said Conradie. Family involvement is also encouraged at the events.“The MiWay Half-Marathon Series boasts a relaxed atmosphere and a fun day out for the whole family”, adds Conradie.