Johannesburg-based international mining company, DCM Chrome has stepped up its support of cycling in South Africa by sponsoring the two major international events taking place in Pietermaritzburg, South Africa this year.
Treble Entertainment, in conjunction with Real Events Management, organisers of both the Nissan UCI Mountain Bike World Cup, presented by Shimano (10-12 April) and the UCI BMX Supercross World Cup (21-22 August), announced on Thursday that DCM Chrome, one of the world’s largest chrome and manganese mining companies, along with some of its allied enterprises, will be the primary sponsor for both events, allowing the organisers to breathe a sigh of relief.
“In these tough economic times, it’s been difficult to find sponsorship for not only cycling events, but all sports events, so we’re most grateful to DCM Chrome for having both the vision and passion to come on board with these two events, which are among the most important on the international cycling calendar,” said Alec Lenferna, Event Director.
“Without their support, there is a real doubt that these events can be staged in 2009 and this means that the events for 2010 including the UCI BMX World Championships may be taken away from South Africa by the International Cycling Union.
“DCM Chrome’s support means that not only can South Africa remain a hotspot of great events on the African continent, but it also means that the pinnacle of mountain bike and BMX racing events in this country is no longer capped by the national series in each discipline, but by the highest profile international events,” continued Lenferna.
“It also ensures the opportunity for South African cyclists to compete against and learn from some of the best riders in the world in their own backyard.”
Although the UCI Mountain Bike World Cup Series, which has 12 events in 11 countries, is sponsored globally by Nissan and Shimano, each round of the series has to be a self-funding stand-alone event. The same applies for the UCI BMX Supercross World Cup.
DCM Chrome currently sponsors one of the top mountain bike racing teams in South Africa, is a personal sponsor of Christoph Sauser, the current mountain bike world champion, and is involved in community upliftment initiatives in the Northwest Province where it has built three BMX track facilities close to three of it’s chrome mines.