MiWay gets down and dirty with cyclists and runners

MiWay, the direct, online financial services provider, has confirmed its sponsorship of a new mountain biking and trail running event – The Dirt Festival Series, organised by Bicycling and Runner’s World magazines.

The four-event series will kick off in February at Northern Farm, just outside Johannesburg, followed later this year by events in August, September and October in Durban, Johannesburg and Cape Town.

“The race routes have been designed to suit to all skill levels of mountain bikers and runners, encouraging even beginners to enjoy the sport with an overall emphasis on fun,” said MiWay’s Carine Conradie. “MiWay aims to encourage mass participation in these sports and to create more opportunities for family involvement.”

“Working with established, respected brands like Bicycling and Runner’s World is very exciting for MiWay. Who better to choose as media partners for this exciting initiative than the experts?”

“Our Dirt Festival concept brings the two rapidly-growing sports of mountain biking and trail running together with various distances to cater for the fun, lifestyle and professional athletes who combine to form our readership,” said Myles Kelsey, Marketing Manager of Bicycling and Runner’s World. “

“The demographics of our readers are a perfect match with the target market of the event sponsors and we would like to thank MiWay and Peptopro for their support. The Dirt Festival is a one-day event for the entire family with the emphasis on fun, safety and health,” concluded Kelsey.

For more information about The Dirt Festival, visit www.miway.co.za

MiWay sponsors MTB Half-Marathon Series

MiWay, the latest entrant into the direct, online financial services market, has announced its introductory sponsorship of mountain bike racing in South Africa. MiWay will be the official sponsor of the country’s National Mountain Bike Half-Marathon Series for 2009.

The Half-Marathon forms part of the National series of which MTN is the headline sponsor.

“We are very proud to be a sponsor of the seven-event Half-Marathon Series and look forward to our involvement with a brand like MTN, who has contributed a great deal to the development of mountain biking in South Africa,” said Carine Conradie, Head of Marketing at MiWay.

For the next two years the National Mountain Bike Series will be known as the MTN National Mountain Bike Series and the Half-Marathon Series will be known as the MiWay Half-Marathon Series. “We are delighted with our involvement in the Half-Marathon events. MiWay’s aim is to make mountain biking [MTB] more accessible, more fun and less daunting thereby encouraging mass participation in this very fast-growing sport”, said Conradie. Family involvement is also encouraged at the events.“The MiWay Half-Marathon Series boasts a relaxed atmosphere and a fun day out for the whole family”, adds Conradie.

XCM 1/2 Marathon 7

Venue: Fifty Miler, Hilton – KZN

Date: 07/11/2009

XCM 1/2 Marathon 6

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Date: 03/09/2009

XCM 1/2 Marathon

Venue: N3TC Dirty Harry – Free State

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XCM 1/2 Marathon 3

Venue: Induna, Hazyview – Mpumalanga

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XCO/DHI Cup 5

Venue: Fountains, Pretoria – JHB

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XCM 1/2 Marathon 2

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XCO/DHI Cup4

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XCO/DHI Cup3

Venue: George – Western Cape

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